About Us

Sound Devices is one of the most innovative and well connected Music and Pro Audio retailers in Australia. We specialise in latest technology recording & studio equipment on the market and only deal with brands we know and trust. We've been serving Australia's music & film industry since the early 90s, for many years at our old Sussex Street store in Sydney City. 


In 2013, Sound Devices re-joined The Guitar Factory Group at the legendary 255 Church Street, Parramatta store. We are again part of The Guitar Factory Australia Pty Ltd which trades as Sound Devices, Guitar Factory and Drum Factory. Sound Devices, Guitar Factory and Drum Factory, serving all your popular musical instrument requirements as well as your professional recording and PA needs under one roof.

Our expertise has been gained through the vast experience of installing thousands of digital audio & MIDI systems over the past nearly thirty years. We were the first music distributor in New South Wales to be appointed an Apple Macintosh Computer Reseller, and hence can offer you the best Mac/Music/Pro Audio deals with unparalleled after sales support.



Sound Devices have installed linear & non-linear Digital Audio Systems into most tertiary institutions in NSW including AFTRS, SAE, College of Fine Arts, College of the Arts, Conservatorium of Music, The Australian Institute of Music, University of NSW, University of Sydney, University of Technology, Charles Sturt University, University of Western Sydney, and many more across the state.


Recent Clients

Our experience also extends into Broadcast & Postproduction with clients such as ABC Television, ABC Radio, JJJ, Radio National, SBS, ANT 7, 9 Promotions, 2MMM, 2GB, Austereo, Soundfirm, Beyond Productions, Philm Sound, Spectrum Films, Labsonics, Atlab-Deluxe. We have also supplied equipment to most of the advertising and recording studios such as Sony Music, Studio 301, SongZu, Trackdown Digital, Clemenger, Sound Reservoir, Nylon, NS Music, Rafael May Music, Zig Zag Lane, Level 7 Studios, Vault, Velvet, Origami, and BJB Studios.

Profile Clients

Many of Australia's high profile artists rely on Sound Devices for expert advice on their equipment needs - such artists include INXS (Kirk Pengilly, Andrew Farriss, Tim Farriss, Jon Farriss, Gary Beers), Icehouse (Iva Davies), Daniel Jones, James Morrison, Jimmy Barnes, Mark Lizotte, Todd Hunter, Decoder Ring, Paul Mac, Evermore, Youthi Yindi, and Guy Sebastian just to name a few.


Our Commitment

Whether you are a home user or a professional production studio Sound Devices is dedicated to unparalleled customer satisfaction. This has been achieved by offering the BEST advice with the BEST price no matter what the level equipment you are looking to purchase for your studio.



Our specialist divisions operate under three different banners, with Guitar Factory on level 1 of 255 Church Street, Sound Devices on level 2 and Drum Factory is located right next door at 257 Church Street, Parramatta.

Guitar Factory - for everything guitar related
Drum Factory - for all things drum and percussion
Sound Devices - for all things hi-tech and pro audio related

We stock all major and a huge range of many minor musical instrument and pro audio brands including: Fender, Ibanez, ESP, Paul Reed Smith, Taylor, Martin, Maton, Cole Clark, Jackson, Yamaha, Mesa Boogie, Marshall, Blackstar, Hughes & Kettner, Avid, Genelec, Bose, JBL, Mackie, Steinberg, Native Instruments, Novation, Arturia, Ableton, Sennheiser, Neumann, Beyerdynamic and many, many more!

We have a great group of specialist staff, covering a range of different instruments and musical areas. We're all musicians ourselves, most of us regularly playing live, so we have the experience and shared passion to help you find exactly what you need.

Opening Hours 
Monday 9:30am - 6.00pm
Tuesday 9:30am - 6.00pm
Wednesday 9:30am - 6.00pm
Thursday 9:30am - 6.00pm
Friday 9:30am - 6.00pm
Saturday 9:30am - 4.00pm
Sunday Closed.
*Public Holidays* - Closed unless explicitly stated as otherwise, please always call ahead if unsure